What is off-page optimization?

by mukeshpandey | Oct 23, 2024 | SEO

Off-page optimization, also known as off-site SEO, is about making a website more visible and ranked higher outside of its own pages. It’s different from on-page SEO, which focuses on the website’s content and structure. Off-page SEO builds authority,...

Google Ads unveils Page-specific Assets for Performance Max

by mukeshpandey | Oct 22, 2024 | Google Ads

Google Ads has introduced a new feature called Page-specific Assets. It’s designed to boost ad relevance and performance. This feature works with Performance Max campaigns to help advertisers create more personalized ads. Page-specific Assets let advertisers...

Google Announces Retirement of Sitelinks Search Box Feature

by mukeshpandey | Oct 22, 2024 | Google Updates

Google has revealed plans to discontinue its sitelinks search box feature on November 21, 2024. This decision marks the end of a search results element that has been present for nearly a decade. Key Points: The sitelinks search box will be removed from Google search...

How to Create a Successful Google Ads Campaign

by mukeshpandey | Feb 23, 2023 | Google Ads

How to Create a Successful Google Ads Campaign Google Ads is a powerful advertising platform that can help businesses of all sizes to reach their target audience and drive more traffic to their website. However, creating a successful Google Ads campaign requires...

What is Search Engine Optimization (SEO) and why is it important?

by mukeshpandey | Jan 7, 2023 | SEO

SEO, or Search Engine Optimization, is the process of optimizing a website in order to improve its ranking in search engine results pages (SERPs). The higher a website ranks in the SERPs, the more likely it is to be visited by users. This is important because the...