What is off-page optimization?
Off-page optimization, also known as off-site SEO, is about making a website more visible and ranked higher outside of its own pages. It's different from on-page SEO, which focuses on the website's content and structure. Off-page SEO builds authority, trust, and...
Google Ads unveils Page-specific Assets for Performance Max
Google Ads has introduced a new feature called Page-specific Assets. It's designed to boost ad relevance and performance. This feature works with Performance Max campaigns to help advertisers create more personalized ads. Page-specific Assets let advertisers customize...
Google Announces Retirement of Sitelinks Search Box Feature
Google has revealed plans to discontinue its sitelinks search box feature on November 21, 2024. This decision marks the end of a search results element that has been present for nearly a decade. Key Points: The sitelinks search box will be removed from Google search...
How to Create a Successful Google Ads Campaign
How to Create a Successful Google Ads Campaign Google Ads is a powerful advertising platform that can help businesses of all sizes to reach their target audience and drive more traffic to their website. However, creating a successful Google Ads campaign requires...
What is Search Engine Optimization (SEO) and why is it important?
SEO, or Search Engine Optimization, is the process of optimizing a website in order to improve its ranking in search engine results pages (SERPs). The higher a website ranks in the SERPs, the more likely it is to be visited by users. This is important because the...
Complete Guide to the Google Penguin Algorithm Update 2022
Google Penguin Algorithm Update 2022 Since Google launched the Penguin algorithm, ten years have passed and Google has taken a more firm stance against manipulative link-building. This algorithm has been updated several times and is now part of the core Google...
A Full Guide to the Google Fred Algorithm Update 2022
A Full Guide to the Google Fred Algorithm Google search is getting smarter and more user-friendly than ever. It now responds to questions, makes suggestions, and gives you useful information based on your needs. The Fred Update is the latest change Google has made to...
How to become a Digital Marketing Freelancer
Do you want to become a Digital Marketing Freelancer? If you are wondering how to be a freelancer, and you are thinking about the career of a digital marketing freelancer in particular...then you found the best online tutorial for getting started. One of the best ways...
Digital Marketing Freelancer
Google Certified Digital Marketing Freelancer Over the years, I have learned many things and made a lot of mistakes, and in this guide, I am going to outline the best, fastest route you can take to start your own freelance business and start making money offering...
What is Google BERT Update | How does it effects SEO
What is Google BERT Update | How does it effects SEO The Google BERT Update is a big change to Google's search algorithm. It aims to improve how it understands natural language. Rolled out in 2019, BERT (Bidirectional Encoder Representations from Transformers) helps...